Organic Traffic is the traffic coming to your website when someone searches for you on the search engines and clicks on your website when it appears in the search results. Here we are talking just about the organic results and not the paid advertisements that appear on the top of every search result followed by the words “Ad -“ written in front of it.
Paid Ads is a completely separate topic that always appears for high search volume queries because the name itself says paid and since this is something that you need to pay for, it would be ranking at the top of the search results always. Hence, it is best to focus your efforts on getting traffic to your website organically.
Firstly, Organic Traffic is the cheapest form of traffic that you can get on your website with the help of Search Engine Optimization. Ranking higher for your targeted keywords should be your main goal when it comes to getting more organic. The higher you rank in the search results, the better are your chances of reaching out to more of your targeted audience and eventually getting higher traffic in terms of clicks and impressions.
If you run an online business or have recently brought your business online, such an increase in the traffic would have a major impact on your business bringing in new users and increasing the reach of your business. The traffic and conversions coming to the website would keep on increasing as you keep growing online and start ranking higher for more and more keywords.
SEO is a slow process and ranking organically takes time, hence it is advised by almost all SEO professionals that you stick to SEO and keep continuing it, there will be a point where you realize that you rank for almost all of your targeted keywords or rank at higher positions than from what you started at, that is the point where you should try targeting different keywords, maybe introduce new services to your business, launch new products or target the areas which you feel need more attention.
Organic Traffic is certainly the best thing that could keep you at the top which in turn will be effective and mostly would suit your pocket, it may not be the fastest way to reach out to people or get traffic but it is one of the most commonly and widely used ways of getting traffic to your website.
If you wish to get your business online and get more traffic to your website organically, contact us or feel free to reach out to us via a phone call and we would be more than happy to help you with it.
Until then, Keep it organic!